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Sainsbury’s strengthens backing for farmers with £5bn multi-year investment through expansion of long-term agreements with 2,500 British and Irish farms

Sainsbury’s has announced the expansion of its long-term partnership model to 62 British berry farms, agreeing five new five-year contracts with Angus Soft Fruit, Chambers, Soft Fruits Direct, J.O. Sims and Dyson Farming. This marks a significant extension of the retailer’s long-term agreements, following similar commitments already in place across categories including pork, poultry and dairy. By 2027, more than 2,500 farms – all 100% British – …
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ethicalmarketingnews.com broke the news on Wednesday, April 22, 2026.
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