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Sainsbury's rolls out major change in more UK stores this week after successful trial

This week, Sainsbury's will add Facewatch facial recognition to five London stores: Dalston, Elephant and Castle, Ladbroke Grove, Camden and Whitechapel, while Sydenham and Bath Oldfield Park continue using it.
In September 2025, an initial trial began at two stores, prompting expansion after a successful trial as Simon Roberts, CEO at Sainsbury's, emphasized prioritizing safety for colleagues and customers.
Facewatch's system only flags known offenders, deleting other data instantly, and requires a comprehensive log plus Facewatch Data Protection Officer review to add anyone.
After installation, Sainsbury's reported a 46% reduction in logged incidents and said 92% of offenders did not return to its stores.
Sainsbury's will introduce the technology into more UK stores while continuing ongoing performance assessments and use clear signage at store entrances to inform customers as it scales up.

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Sainsbury’s rolls out facial recognition to more stores after crime falls sharply - is your local included?

Sainsbury's is expanding the use of facial recognition technology to five additional London stores this week as part of its efforts to tackle rising levels of retail crime.The supermarket will introduce the Facewatch system at branches in Dalston, Elephant and Castle, Ladbroke Grove, Camden and Whitechapel.The retailer said early results from the trial had been striking, with recorded incidents of theft, harm, aggression and antisocial behaviour…

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