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Sainsbury’s posts jump in festive grocery sales as customers traded up

Sainsbury’s grocery sales rose 5.1% fueled by premium and fresh food demand despite a 2.2% drop in Argos and 1% decline in non-food sales, executives said.

  • Over the six weeks to January 3, Sainsbury's posted a 5.1% rise in total grocery sales, driven by customers trading up to its Taste the Difference range.
  • Shoppers trading up helped, with the Taste the Difference range jumping 15 per cent and fresh food sales rising 8 per cent in the Christmas quarter.
  • In the 16 weeks to January 3, like-for-like sales excluding fuel lifted 3.4%, slowing from 4.3%, while Tesco showed a 3.3% rise over six weeks to January 3.
  • Sainsbury's shares fell 4 per cent on Friday after third quarter growth came in lower than expected, but the group said it remained on track with recently upgraded retail earnings guidance of more than six hundred million pounds.
  • Argos and non-food sales weakened, with Argos sales falling 2.2% and non-food and clothing sales 1% lower, which Sainsbury attributed to a tough promotional market, weak gaming and subdued confidence.
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Sainsbury’s festive grocery sales sparkle but non-food arm and Argos struggle

The UK’s second largest supermarket chain posted a 5.1% rise in total grocery sales over the six weeks to January 3.

·London, United Kingdom
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perspectivemedia.com broke the news in on Friday, January 9, 2026.
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