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SAG-AFTRA Reaches 'Tentative Agreement' With Video Game Companies Over AI Protections for Performers

  • SAG-AFTRA reached a tentative agreement on June 9, 2025, with major video game companies following a strike starting in July 2024.
  • The strike began after more than a year of failed contract negotiations focused on AI protections and compensation for performers.
  • The strike visibly affected games like League of Legends and Call of Duty, with companies recasting roles and some NPCs remaining unvoiced.
  • SAG-AFTRA emphasized the need for consent and fair pay before using AI replicas, with Duncan Crabtree-Ireland calling the deal a win that sets AI guardrails.
  • The agreement awaits union board review and member ratification, and it could soon suspend strike action, defending actor livelihoods amid AI industry changes.
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Gamespot broke the news in United States on Tuesday, June 10, 2025.
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