SAG-AFTRA Reaches 'Tentative Agreement' With Video Game Companies Over AI Protections for Performers
- SAG-AFTRA reached a tentative agreement on June 9, 2025, with major video game companies following a strike starting in July 2024.
- The strike began after more than a year of failed contract negotiations focused on AI protections and compensation for performers.
- The strike visibly affected games like League of Legends and Call of Duty, with companies recasting roles and some NPCs remaining unvoiced.
- SAG-AFTRA emphasized the need for consent and fair pay before using AI replicas, with Duncan Crabtree-Ireland calling the deal a win that sets AI guardrails.
- The agreement awaits union board review and member ratification, and it could soon suspend strike action, defending actor livelihoods amid AI industry changes.
94 Articles
94 Articles
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Video game voice actors have been on strike for nearly a year. They finally have a deal
Video game voice actors and motion capture artists could be headed back to work soon. SAG-AFTRA and major video game companies have announced a tentative contract agreement, 11 months after union members began a work stoppage. Artificial intelligence was at the heart of the dispute. “Patience and persistence has resulted in a deal that puts in place the necessary AI guardrails that defend performers’ livelihoods in the AI age, alongside other im…
There may finally be an end in sight for the SAG-AFTRA voice actors’ strike
The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) appears to have reached a tentative agreement with the various gaming studios and publishers it’s been negotiating with for months. “[SAG-AFTRA and the gaming companies] have reached a tentative agreement on terms for the Interactive Media Contract, subject to review and approval by the National Board and ratification by the membership in the coming weeks,” t…
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