Uber Rolling Out Feature to Pair Female Riders with Female Drivers
UNITED STATES, JUL 25 – Uber pilots a new feature in Detroit, Los Angeles, and San Francisco allowing women riders to request women drivers to enhance safety amid ongoing concerns, with only 20% of U.S. drivers being female.
- This Wednesday, Uber announced the Women Preferences feature, launching next month in Detroit, Los Angeles, and San Francisco to let women riders choose women drivers.
- Amid rising concerns about sexual assault and harassment, Uber identified user demand and low female driver rates prompted Uber, after user demand, to develop a women-only matching option.
- In the app settings, women riders will find a toggle, women drivers activate a `women rider preference` mode, and if no women driver is available, riders can wait or choose, Uber said.
- Following Lyft's late-2023 rollout, Uber said `it’s about giving women more choice, more control, and more comfort when they ride and drive`, as industry competition unfolds.
- Such targeted safety innovations should evolve as ride-hailing becomes central to transportation, with Uber's women-only matching opening broader safety and participation opportunities for women riders and drivers.
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Is Uber’s New ‘Women Preferences Feature’ A Step Toward Safer Rides For Women?
Source: Yuliia Kaveshnikova / Getty If you’ve used Uber before, you may have had an experience where it didn’t feel totally safe. I know I have. We’ve all heard stories – or lived them. Maybe a male driver overstepped. Maybe your gut told you something wasn’t right. Maybe you texted your friend your location (or dropped a pin) just in case. While Uber’s latest update doesn’t completely erase these fears, it aims to be a step toward more security…
Uber in the US is introducing a new feature that allows women to be matched with female drivers. The initiative is part of the company's work to increase safety on the platform. Through the new tool, female users can choose to prefer female drivers when booking trips. The setting is saved in the app, and female drivers are also given the opportunity to indicate that they prefer to drive female passengers. - It's about giving women more choice, m…

Uber testing out new service allowing women riders to request women drivers
Rideshare Uber is testing out a new feature that pairs women drivers and riders, including a test in Detroit. Women riders will be able to set a preference for a woman driver in their app settings. Women drivers can also request to pick-up other women. Rawaa Knio of Detroit says she’s excited to use the preference setting. “I didn’t have any bad experience with any Uber transportation, but I would really like to have more women working in Uber,”…
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