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SBP Launches 'Go Cashless' Campaign Ahead of Eidul Adha

  • The State Bank of Pakistan launched a nationwide 'Go Cashless' campaign from May 19 to the eve of Eidul Adha to promote digital payments in 54 cattle markets across the country.
  • The campaign follows increased demand for sacrificial animals as Eidul Adha approaches in about 20 days, with buyers flocking to Karachi's Northern Bypass cattle market, Asia's largest livestock market.
  • The Northern Bypass market, managed by Faisal Ali, hosts over 55,000 animals across 1,200 acres, provides 24-hour utilities, and enforces vehicle passes amid enhanced security by around 1,000 police personnel.
  • The SBP raised digital transaction limits to allow greater flexibility in payments for livestock, water, feed, and parking, encouraging safe and efficient cashless transactions during the busy market season.
  • This campaign aims to reduce cash-based transactions and build on prior successes to support a secure, inclusive financial ecosystem during Eid, while authorities in Karachi enforce strict controls on unauthorized cattle trading.
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MM News TV broke the news in on Sunday, May 18, 2025.
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