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Sacha Baron Cohen's New Comedy Divides Opinion: "'Borat' but Make It Feminism?"

The film casts Rosamund Pike as a company executive in a gender-reversed world, with Thea Sharrock directing a supporting ensemble including Richard E. Grant.

  • Netflix releases Ladies First, a comedy starring Sacha Baron Cohen as Damien Sachs, a sexist advertising CEO who wakes up in an alternate world where gender roles are reversed.
  • Directed by Thea Sharrock, the film mirrors high-concept alternate-world stories like 1995's White Man's Burden and Nancy Meyers' 2000 comedy What Women Want.
  • Cohen faces off against former underling Alex Fox, played by Rosamund Pike, alongside supporting cast members Richard Grant, Fiona Shaw, Emily Mortimer, and Charles Dance.
  • The trailer suggests a provocative premise that critics expect will draw polarized reactions, with some viewers finding the topic inherently unfunny and others debating the film's gender dynamics.
  • Netflix will distribute the film internationally on May 22, positioning the comedy for a potentially contentious reception as audiences engage with its critique of deep-seated power structures.
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Netflix has released a trailer for the comedy "Ladies First," starring Sacha Baron Cohen and Rosamund Pike. The former plays a terrifying man who relishes his status as the master of his own world. A careless collision with a lamppost sends the central character into an alternate world:

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Polygon broke the news on Thursday, April 16, 2026.
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