What We Learned From Cracker Barrel and the Raging Corporate Culture Wars

What we learned from Cracker Barrel and the raging corporate culture wars

The U.S. restaurant chain removed, then restored, Uncle Herschel from its logo, sparking controversy and inviting comments from President Donald Trump

'So arrogant': Jake and Spike blast Cracker Barrel’s $700M rebrand attempts

Earlier this week, Cracker Barrel abandoned its plans to rebrand and scrapped its new logo in favor of keeping the “Old Timer” logo in place. The initial decision sparked a firestorm of angry responses, resulting in a loss of nearly $100 million in market value after its stock plunged. Even President Donald Trump urged Cracker Barrel to go back to its old logo, posting about it on Truth Social. We thank our guests for sharing your voices and lo…

Is the Cracker Barrel Dad Hat the Must-Have Merch Piece for Summer?

After Cracker Barrel decided not to launch its new "woke" logo, shoppers are buying old logo merch to make a fashion statement or show of patriotism.

Cracker Barrel Founder Slams Rebrand Fiasco: 'Pitiful'

Cracker Barrel co-founder Tommy Lowe, now 93, found himself among the millions of Americans who objected to the bizarre rebrand that was partially axed after a week of intense backlash and financial losses. “They’re trying to modernize to be like the competition. Cracker Barrel doesn’t have any competition,” Lowe, who co-founded the southern comfort food chain with the late Dan Evins in Lebanon, Tennessee in 1969, told WTVF. “I heard [CEO Julie …

'Super exciting': Kellyanne Conway thrilled Trump de-woke a logo

The Daily Beast reports Former White House staffer Kellyanne Conway praised President Donald Trump for putting the picture of a man back on a restaurant logo.Conway, who was filling in for “Sean Hannity Show” host Sean Hannity, congratulated Trump for personally pressuring restaurant chain Cracker Barrel to revert to an older image depicting the restaurant name next to the image of a man resting in a chair next to a barrel. The newer logo, which…