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Rum distillers are stealing whiskey’s playbook to win over pickier drinkers
- Rum producers are adopting whiskey's approach by highlighting single origins and aging to appeal to discerning drinkers ahead of National Rum Day on August 16.
- Whiskey makers have long used age statements to suggest quality and justify higher costs, promoting patience as a key selling point.
- Kōloa Rum Company bases its brand on using ingredients solely from one island to emphasize authenticity.
- Ron del Barrilito from Puerto Rico uses a 146-year-old production method without artificial additives, further extending the age statement tradition.
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41 Articles
41 Articles
The Norfolk Daily News+40 Reposted by 40 other sources
Rum distillers are stealing whiskey’s playbook to win over pickier drinkers
Rum is done playing sidekick to whiskey, and it means business. Heading into National Rum Day on Aug. 16, distillers are borrowing whiskey’s oldest tricks, ... Read moreThe post Rum distillers are stealing whiskey’s playbook to win over pickier drinkers…
Coverage Details
Total News Sources41
Leaning Left5Leaning Right11Center24Last UpdatedBias Distribution60% Center
Bias Distribution
- 60% of the sources are Center
60% Center
12%
C 60%
R 28%
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