China Shows Signs of Tackling Price Wars Taking Toll on Its EV Industry
- Chinese electric vehicle maker BYD announced a 31% sales growth in the first half of 2025 amid surging competition and market challenges.
- The growth follows BYD's significant price cuts on more than 20 models on May 23, which sparked a new round of price wars in the EV industry.
- This intense competition led 17 automakers, including BYD, to pledge paying their suppliers within 60 days to ease financial pressure and curb unhealthy rivalry.
- Industry experts warn this price-driven strategy risks threatening the sector’s sustainability, with Great Wall Motors chairman Wei Jianjun expressing pessimism about the EV market's healthy development.
- Chinese authorities and industry groups have vowed to address disorderly price wars, signaling a possible shift towards more regulated and sustainable competition in the EV sector.
11 Articles
11 Articles
Ruinous price struggle and massive overcapacity: On the Chinese electric car market, the big screening is now beginning. Good for German manufacturers who have an alternative to China - and do not just throw away their burner expertise. A comment.
China's intense EV rivalry tests Thailand's local production goals
Hyper-competition in China's electric vehicle sector is spilling over to its biggest market in Asia, Thailand, as smaller players struggle to compete with dominant BYD, putting ambitious local production plans at risk.
The warning arises at a time of strong growth in the sales of electric vehicles, but also of anxiety about the oversupply and the viability of many of the new manufacturers emerging in the country.


China shows signs of tackling price wars taking toll on its EV industry
China shows signs of tackling price wars taking toll on its EV industry The Chinese government is signalling enough is enough when it comes to the fierce competition in the country's electric car market.China's industrial policy has engineered a remarkable transformation to electric vehicles in what is the world's largest auto market. In so doing, it has spawned far more makers than can possibly survive. Now, long-simmering concerns about oversu…
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