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Rubber ducking for research communication: Why explaining to nobody helps you explain to anybody
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Rubber ducking for research communication: Why explaining to nobody helps you explain to anybody
Read the full post at the Scholarly Kitchen. It is a common marketing maxim that “if you write for everybody, you write for nobody”. That is to say, you will write much more compelling copy if you have a clear target audience persona in mind. Lately, I’ve been musing on a concept that I think … Continue reading Rubber ducking for research communication: Why explaining to nobody helps you explain to anybody
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