RTL AdAlliance expands its UK portfolio with new Virgin Media O2 partnership

RTL AdAlliance expands its UK portfolio with new Virgin Media O2 partnership

RTL AdAlliance has confirmed a partnership with Virgin Media O2 to boost its ad sales strategy, making it easier for international advertisers to benefit from accessing the pay-TV provider’s growing collection of FAST channels. RTL Group’s international sales house will add the 32 FAST channels that are part of Virgin Media O2’s Connected TV offering to its pan-European Total Video portfolio, expanding its UK inventory. International advertisers…