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Rouen targets higher cruise yield with new focus on after-excursion spend
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Rouen targets higher cruise yield with new focus on after-excursion spend
Rouen is sharpening its cruise strategy around one commercial priority: capturing more value from the hours after the morning excursion. With around 110,000 river and ocean cruise passengers a year, the destination is now positioning itself not just as a scenic Seine stop, but as a place where cruise calls can generate more passenger spend, stronger satisfaction, and better itinerary value. The city’s 2026 cultural calendar adds momentum to that…
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