Rooibos helps a little South African town to punch above its weight

Rooibos helps a little South African town to punch above its weight

Rooibos tea has become part of daily life for millions of people, yet few pause to consider where every cup begins. That journey starts in the mountains around Clanwilliam, where one of South Africa’s most valuable natural products grows. Found nowhere else on Earth, the town has turned this hardy indigenous shrub into an export industry worth more than R900 million a year, while supporting livelihoods and tourism and gaining international recog…