Romano’s Celebrates 50 Years With AI-Powered Campaign
Summary by supermarketnews.co.nz
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Romano’s celebrates 50 years with AI-powered campaign - FMCG Business
After 50 years as one of New Zealand’s most-loved supermarket pizza brands, Romano’s has launched its first-ever brand campaign, marking a major milestone for the heritage business. Titled “Everyday Masterpieces”, the campaign was conceived by long-term agency partner MintHC who have embraced generative AI to bring the concept to life. The campaign concept is built around the insight that Romano’s pizzas help make everyday moments taste great – …
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