Rolex’s Highly Popular ‘Pepsi’ Model Soars in Secondary Market

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The Bloomberg Subdial Watch Index has recorded a nearly $3,000 increase in the price of “Pepsi” since the beginning of the year.

Business Insider (Spain)

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The Rolex GMT Master II model of steel with red and blue bezel, popularly known as "Pepsi", has suffered a remarkable price rise in the secondary market due to speculation about the possible cessation of its manufacture. An increase that acquires more relevance at the present time , as it occurs just before the holding of an annual key event of the watch industry, the Watches and Wonders.A fair held in Geneva, the capital of Switzerland, in Apri…