Published • loading... • Updated
Roku Raises Streaming Stick Prices by up to 60 Percent
The Roku Ultra rose to $149.99 as memory suppliers shift capacity toward artificial intelligence demand, and some retailers will keep older prices.
- This week, Roku quietly increased manufacturer's suggested retail prices for devices including the Roku Ultra and Streaming Stick, citing ongoing supply chain shortages driven by the artificial intelligence boom.
- The AI-influenced RAMageddon—a global memory-chip shortage caused by rapid artificial intelligence development—has forced manufacturers to hike prices as suppliers prioritize data centers over consumer-grade electronics.
- Roku's flagship Ultra device saw the largest price increase, rising 50% from $100 to $150, while the Streaming Stick now costs 60% more at $80; Roku's online store currently offers limited-time sales.
- Despite the hikes, executives maintain the hardware remains competitively priced against rivals like Apple, which also raised costs recently, as Roku integrates into Fox Corporation following its $22 billion acquisition.
- Ongoing component shortages are expected to persist through 2027 as memory makers continue prioritizing artificial intelligence demand, leaving electronics manufacturers to manage volatile supply costs and potential further price adjustments.
Insights by Ground AI
13 Articles
13 Articles
Roku's streaming hardware is getting up to 50% more expensive
TL;DR Roku streaming hardware is getting more expensive. Listed MSRPs for Roku streamers have increased by between $10 and $50. As of writing, the streaming devices can still be purchased for less than their new sticker prices. Roku devices are getting more expensive. The streaming hardware maker quietly raised the prices of its products this week, with increases ranging from $10 to $50. As spotted by The Desk (via The Verge), the listed retail…
·British Columbia, Canada
Read Full Article
Coverage Details
Total News Sources13
Leaning Left3Leaning Right1Center5Last UpdatedBias Distribution56% Center
Bias Distribution
- 56% of the sources are Center
56% Center
L 33%
C 56%
11%
Factuality
To view factuality data please Upgrade to Premium
