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Roku OS’s home screen now features a large, permanent ad
- On Wednesday, Roku unveiled its most significant home screen redesign in over a decade, rolling out today across all Roku TVs and streaming devices in the U.S., with international expansion to follow in coming months.
- Roku research found that 82% of streaming subscribers wanted to turn on their TV and immediately see their chosen show, prompting the overhaul as the company serves more than 100 million streaming households.
- The redesign introduces Quick Access using AI to prioritize frequently-watched apps, an expanded Top Picks for You section, genre-based Destinations, and Your Daily Scoop—an AI-powered row curating breakout shows—developed through a year of behavioral testing.
- Preston Smalley, Roku VP of Viewer Product, called this "our first major update to Roku Home Screen in a decade," while Margaret Schmidt, VP User Experience & Design, emphasized "simplicity has always been our north star."
- The update addresses criticism that Roku's interface appeared dated compared to competitors like Google TV and Amazon Fire TV, positioning the company competitively as Smalley indicated more improvements are ahead.
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22 Articles
22 Articles
Your Roku TV is getting its biggest home screen update after a decade and it starts today
Roku is rolling out a major home screen update today, introducing AI-powered personalization, new genre-based destinations, Quick Access, Top Picks for You, and a collapsible menu across all devices in the US.
·Portland, United States
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Coverage Details
Total News Sources22
Leaning Left6Leaning Right0Center10Last UpdatedBias Distribution62% Center
Bias Distribution
- 62% of the sources are Center
62% Center
L 38%
C 62%
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