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ROI of UX: Why CFOs and CEOs need to prioritise design
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ROI of UX: Why CFOs and CEOs need to prioritise design
New Delhi: Design has long been considered the field of creative teams - an aesthetic layer applied after the core business decisions are made. However, in our current digital-first economy, that perception is not just outdated, it's expensive. User experience (UX) is no longer a nice-to-have. It's measurable, strategic mastery with a direct correlation to profitability, retention, and expansion. And yet, CFOs and CEOs across the world continue …
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