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Rohrman Automotive's push to sell cars on Amazon and improve customer data
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Rohrman Automotive's push to sell cars on Amazon and improve customer data
The car buying process consumers grew up with looks less permanent by the year, as more buyers push dealers toward speed, digital tools and less friction in the sales process. Joining us on today’s edition of CBT Live is Ryan Rohrman, CEO of Rohrman Automotive Group. He discusses the group’s new Gurnee Hyundai store, its partnership with Amazon Autos, and how customer data and AI are reshaping the dealership experience. That shift starts with me…
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