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Roger Goodell's Super Bowl box jam-packed with media executives

Summary by Awful Announcing
The NFL has been transparent about its desire to negotiate new media rights deals well before its opt-outs in 2029 and 2030. And maybe Super Bowl LX is giving us a sneak peek at which broadcasters are in the driver’s seat. According to Puck media correspondent Dylan Byers, at least six executives from major media and tech companies were present in NFL commissioner Roger Goodell’s Super Bowl box. SCOOP @PuckNews: Media executives in NFL Commissi…
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Awful Announcing broke the news in on Monday, February 9, 2026.
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