Rockford's Fire Department Coffee partners with Walmart for nationwide ad

Rockford's Fire Department Coffee partners with Walmart for nationwide ad

ROCKFORD, Ill. (WTVO) — Rockford's Fire Department Coffee is the centerpiece of a new nationwide Walmart ad campaign. The "Who Knew?" campaign focuses on celebrating the growth of small, American-owned businesses. The retailer helped Fire Department Coffee springboard into the national spotlight in 2023. The following year, the company's coffee was rolled out to Walmart stores nationwide. "Walmart has really empowered Fire Department Coffee and …

Rockford-based Fire Department Coffee highlighted in Walmart's new national ad campaign

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