Roblox unveils Shopify partnership and new commerce APIs

Fenty on Roblox: What brands need to know.

Fenty is back on Roblox. The beauty brand, which first launched its experience in 2023, has introduced a new update focused on product discovery and integrated commerce.  This means users can easily browse and purchase physical products directly within the Roblox app.  Launched as part of Roblox’s partnership with Shopify, this feature was first announced at last year’s Roblox Developer Conference (RDC). It is currently available to brands targe…

The Future Of E-commerce Is Interacting, Not Scrolling

Get our news analysis delivered to your inbox. Key Takeaways: Roblox is enabling in-game sales of physical products, integrating with Shopify to allow purchases without leaving the platform. This marks a shift from passive social media scrolling to interactive, immersive commerce within digital worlds, allowing brands to meet consumers where they are most engaged. Gaming platforms are evolving into highly interactive and adaptive spaces.…

Roblox unveils Shopify partnership and new commerce APIs

Online gaming platform Roblox has improved its commerce capabilities with its commerce APIs, with Shopify the inaugural integrated partner.The post Roblox unveils Shopify partnership and new commerce APIs appeared first on Retail Insight Network.