5 Things the Ad Industry Can’t Stop Talking About at CES 2026

5 Things the Ad Industry Can’t Stop Talking About at CES 2026

At CES this year, conversations among ad industry leaders revolved around the infrastructural requirements for advancing agentic advertising, the enduring appeal of live sports, and agency consolidation.

Roblox goes all-in on advertising at CES 2026. What this means for brands » GEEIQ

Roblox used CES 2026 to make one thing clear: it wants to be taken seriously as an advertising platform. The company rolled out three major announcements that signal a shift away from experimental brand activations toward full-scale advertising infrastructure. For marketers, this moves Roblox much closer to platforms like YouTube or TikTok than a niche gaming channel. For anyone working with brands in virtual worlds, this moment matters. Here’s …