Roblox’s AI Build Tool Wants to Make Game Development as Easy as Texting
The mobile-first tool uses Roblox AI models to generate gameplay, characters and sound, with public alpha testing set for age-verified users.
- On Wednesday, Roblox announced "Build," a mobile-first feature allowing users to generate playable games from simple text prompts directly within the Roblox mobile app.
- Roblox founder and CEO David Baszucki said the company is marking its 20-year anniversary by expanding AI-powered tools for developers of every level, aiming to remove limits on game creation.
- Initially, "Build" will enter public alpha in New Zealand on July 28 for age-verified users nine and older, utilizing proprietary and open-source AI models to handle gameplay mechanics and visual styles.
- To address low-quality AI content concerns, Roblox confirmed discovery systems will prioritize games by long-term player retention, stating, "Our discovery systems are designed to highlight games with long-term retention."
- Roblox plans to expand the feature to additional regions in the coming months, alongside a suite of agentic tools for professional creators including playtesting and analytics agents.
25 Articles
25 Articles
Roblox wants kids to vibe-code their own video games
Gaming platform Roblox says it will let users vibe-code a new game through their phones.Hannah Peters/Getty ImagesRoblox announced Build, its AI-powered, in-phone-app tool.Users can explain the intended vibe of a game, the company said, and AI will build the architecture.The tool could unleash more creators onto the massive build-your-own gaming platform.Roblox wants you to make your next video game from your phone.On Thursday, the gaming platfo…
Le Journal de Montreal
Le Journal de QuebecIn its mobile app, Roblox launches a game creation feature based on the AI.
Roblox Create: AI Tool Lets Kids Build Games on Phones with Text Prompts
Roblox has introduced a new artificial intelligence system that allows users to create mobile games directly from their phones. The company announced the feature during its annual developers conference, positioning the tool as a way to lower barriers for aspiring creators who want to build experiences without access to a computer. The system, called Roblox Create, relies on a series of prompts that users type into a mobile interface. According t…
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