Robinsons Fruit Shoot empowers visually impaired – Inside Food & Drink

Robinsons Fruit Shoot empowers visually impaired – Inside Food & Drink

Robinsons Fruit Shoot is once again showing that small things can make a big difference with its new refreshingly accessible packaging for blind and partially sighted shoppers. The Carlsberg Britvic brand is adding leading NaviLens technology to its packaging – a code that, when scanned with a mobile phone, allows partially sighted shoppers to more easily see ingredients and nutritional information listed on the packaging and can read this inform