Roberto Díaz Ruiz: Satisfaction to serve and willingness to move forward

Real leadership is not measured in positions or in recognitions, but in the impact that is left on others. Roberto Díaz Ruiz knows it well. At 84, his greatest satisfaction is not the business success or the titles he has occupied, but the certainty of having been useful. Since his childhood in Calvillo, Aguascalientes, he learned that work is more than an obligation: it is a reflection of character. Son of a transporter and farmer, he grew up i…