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Rob Katz’s first move as new CEO at Vail Resorts: benefits for friends of passholders

Summary by Colorado Sun
When Rob Katz took the helm at Vail Resorts in May for his second spin as CEO, the innovator of the Epic Pass he said he needed time to “listen and learn.” “The thing I learned very quickly is there is more we can do to connect and communicate with our guests,” he told The Sun this week. “There is more innovation with our products to make skiing more accessible.” Katz this week unveiled his first initiative as the returned CEO. The new Epic Frie…

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Colorado Sun broke the news in Colorado, United States on Saturday, August 16, 2025.
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