Novartis Gets Cheeky With Super Bowl Ad About Men’s ‘Tight Ends’

NFL Pro Bowl tight end spreading awareness on prostate cancer, a cause that hits home

When Novartis approached Pro Bowl tight end Delanie Walker about their new campaign to raise awareness of prostate cancer and testing, they had no idea the issue hit home.Novartis' new "Relax your tight end" campaign has called on star tight ends past and present, including Walker, Rob Gronkowski, George Kittle, Tony Gonzalez, Vernon Davis, Colby Parkinson, and Greg Olsen, to not be scared of taking a blood test for early detection.Walker’s fath…

Why 'relax your tight end' Super Bowl ad is deeply personal for Tony Gonzalez

Tony Gonzalez and some of the great tight ends in NFL history star in Novartis Super Bowl commercial reminding men to get screened.

Novartis Gets Cheeky With Super Bowl Ad About Men’s ‘Tight Ends’

After going viral in Super Bowl 59, Novartis trades breasts for backsides to raise awareness for prostate cancer in Big Game.

Rob Gronkowski Tells Men to ‘Relax Your Tight End’ in Funny PSA for Prostate Cancer Screening

“Talking about health should never be awkward,” the former NFL tight end tells PEOPLERob Gronkowski and Bruce Arians want you to “relax your tight ends.”The retired NFL star, 36, and former NFL coach, 73, recently spoke to PEOPLE about their upcoming Super Bowl commercial with Novartis, hoping to raise awareness for prostate cancer screening in a cheeky way.The funny campaign — “Relax, it’s a Blood Test” — features former and current NFL tight e…

EXCLUSIVE: Rob Gronkowski Relaxes His ‘Tight End’ for Prostate Cancer Screening Super Bowl Ad

Super Bowl champions Bruce Arians and Rob Gronkowski star in a Super Bowl ad to encourage men to get screened for prostate cancer with an easy blood test.