RJ Scaringe Is Betting His New Electric SUV Will Make Rivian The Next Tesla

Rivian's new EV is slated for 2026. How it could rival Tesla's best-selling SUV

Here's why the upcoming Rivian R2 and R3 electric SUVs could have a better chance at besting Tesla.

Rivian's CFO hints the end of EV tax credits means manufacturers are being forced to finally make more affordable electric cars

As the EV market enters choppy waters, legacy automakers are pulling back on electrification plans, delaying EV launches, and cutting production at EV plants. That’s not an option for pure-play EV makers like Rivian. Instead, the Irvine, California-based manufacturer has its sights set firmly on the launch next year of its second-generation product: a midsize SUV called the R2 that’ll start at $45,000. “One of our core strategies and approaches …

RJ Scaringe Is Betting His New Electric SUV Will Make Rivian The Next Tesla

The Rivian founder and CEO expects its small SUV R2, priced from $45,000, to be fully competitive with Tesla’s top-selling Model Y when sales begin early next year.