US EditionRiz Ahmed’s ‘Studio’-Esque Prime Video Comedy ‘Bait’ Drops First Look
- On March 25, 2026, Prime Video will release Bait, a six-episode dramedy starring Riz Ahmed as Shah Latif, a struggling actor auditioning to be the next 007 during four wild days.
- Amid ongoing speculation about 007, casting speculation over the past year linked Aaron Taylor-Johnson and Callum Turner, while TikTokkers and online fans fueled excitement for a first non-white Bond.
- Ben Karlin executive produces and co-showruns with Riz Ahmed, while Allie Moore and Jake Fuller executive produce as Jax Media and Amazon MGM Studios produce the series.
- The streamer released a clip showing Shah Latif's family frantically questioning him about rumors, as photos make him Bond-elect overnight, sparking racist backlash and accelerating his mental unraveling.
- This month at Sundance Film Festival, Bait blends psychodrama, satire and espionage to explore identity, while Riz Ahmed’s Nightcrawler, The Night Of, Sound of Metal and The Long Goodbye credits heighten interest.
27 Articles
27 Articles
In a shocking turn of events, Prime Video has just shown the first look at his next series, where the drama surrounding the search for the next James Bond is parodyed. Known as Bait, the premise of the series is simple but quite ingenious, as it follows an actor in distress who, after getting an audition for the role of 007, faces the comments and mockery of the whole world, while everything revolves around knowing if he is the right man for tha…
Prime Video's Bait hilariously sees a man crumble as he lands an audition to play James Bond
In a hilariously on-the-nose turn of events, {Prime Video} has just presented a first look clip at an upcoming series that parodies the drama surrounding finding the next James Bond. Known as {Bait}, the premise of the show is simple but rather ingenious, as it follows a struggling actor who after landing an audition for the role of {007}, finds himself facing the comments and jabs of the entire world, as conversation shifts to whether he'd be t…
Coverage Details
Bias Distribution
- 75% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium
