Rivian Cuts Hundreds of Jobs as It Rolls Out New EVs
The cuts affect less than 2% of Rivian’s workforce as the company seeks to reduce losses after launching deliveries of its R2 SUV.
- On Tuesday, Rivian announced it is laying off less than 2% of its workforce, affecting around 300 employees, just one week after beginning deliveries of its new R2 SUV.
- The company, which has never turned an annual profit, is under intense pressure to narrow losses while ramping the R2, a vehicle meant to transform Rivian into a mainstream automaker.
- "We recently restructured a handful of teams within Rivian as we work to profitably scale our business," a spokesperson said, noting cuts primarily impact service and customer-facing segments.
- To fund autonomous vehicle technology supporting a 50,000-unit Uber robotaxi deal, Rivian recently pushed back its 2027 profitability target, delaying a key investor milestone.
- With more than $27 billion in accumulated losses, Rivian previously cut 4.5% of its workforce in October 2025 amid market challenges and expiry of federal tax credits.
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The spokesman-Review
Rivian lays off hundreds of workers days after new vehicle deliveries begin
Rivian said it's laying off hundreds of employees, or less than 2% of its workforce, as part of restructuring efforts aimed at making the company profitable for the first time.
Rivian layoffs: Electric SUV maker slashes hundreds of jobs in bid for profitability after R2 launch
Electric SUV maker Rivian Automotive (Nasdaq: RIVN) has cut hundreds of jobs as it seeks to achieve profitability, the company confirmed. The layoffs come just days after the automaker launched its new R2 mid-size SUVs to the public. Here’s what you need to know about Rivian’s layoffs and how the company’s stock price has reacted. What’s happened? Yesterday, Rivian confirmed it was initiating another round of job cuts. The last time the EV maker…
Rivian Cuts Hundreds of Jobs as EV Maker Pushes Ahead With R2 Launch
Electric vehicle manufacturer Rivian is laying off hundreds of employees as the company intensifies its push toward profitability and ramps up production of its highly anticipated R2 sport utility vehicle.
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