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Who Fires the Sales Team During a Major Launch? Shock Rivian Layoffs Hit Hundreds as New R2 SUV Takes the Road

Summary by IBTimes UK
Hundreds of Rivian employees have lost their jobs just days after the electric vehicle maker celebrated a major milestone with the launch of its R2 SUV. The surprise cuts highlight the harsh reality facing the company as it pushes to reduce costs, improve profitability and convince investors it can turn years of heavy losses into sustainable growth. Layoffs Hit Hundreds in Fourth Round of Cuts Less than a week after reaching a major milestone wi…

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Rivian has cut several hundred jobs just days after launching its new R2 model. The electric vehicle manufacturer emphasizes that the move affects less than two percent of its total workforce. At the end of the year, Rivian employed a total of 15,232 people in North America and Europe. The Wall Street Journal first reported the cuts. According to a company spokesperson, the reductions primarily affect service and customer support teams, includin…

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Rivian has just begun delivering his much-acclaimed R2, but it seems that, although criticism praises this electric SUV, staffing cuts continue to occur. According to a Wall Street Journal report, 300 jobs have been abolished. Dismissals mainly affect salaried employees and occur at a time when Rivian seeks to optimize its operations in the face of its next major growth phase. The company has confirmed the cuts, describing them as part of an eff…

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worktruckonline.com broke the news on Wednesday, June 17, 2026.
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