US EditionFord's Discontinued F-150 Lightning Pick-up Truck Never Stood a Chance – Here's Why
Ford will focus on hybrids, extended-range EVs, and battery storage after F-150 Lightning sales fell 72% post federal tax credit, with $19.5 billion in charges expected.
- Following weeks of rumors, Ford ended production of the all-electric F-150 Lightning at its Rouge EV Center in Dearborn, Michigan, shifting resources to hybrids and higher-returning areas.
- Weak sales and rising costs forced a reassessment as F-150 Lightning sales plunged 72% last month after the federal $7,500 EV tax credit expired, while Model e posted a $1.4 billion Q3 loss.
- To bolster margins, Ford will repurpose Kentucky and Michigan plants for battery storage serving data centers and AI, aiming for 20 GWh annually and assembling a fully connected midsize pickup at Louisville Assembly Plant.
- As part of a Ford+ reset, executives said the changes prioritize profitability with about $19.5 billion in charges while targeting Model e profitability by 2029 and a 50% global sales mix goal.
- With rivals Stellantis, General Motors, and Rivian scaling back, Ford is pivoting toward affordability and plans low-cost EVs around $30,000 using its Universal EV Platform while shifting from larger electric trucks to smaller, affordable EVs.
12 Articles
12 Articles
Ford is canceling the F-150 Lightning in a major EV pullback, but don’t count U.S. electric vehicles out yet
The country’s automotive future doesn’t look as electric as carmakers had once hoped. But it doesn’t mean the EV industry is entirely dead. On Monday, Ford Motor Co. announced that it’s taking major steps to pull back on its EV-focused business road map. The automaker is scrapping plans to produce a new electric truck, repurposing an EV battery plant to produce storage for the grid, and converting its fully electric F-150 Lightning into a hybrid…
Ford is ending the F-150 Lightning and pivoting to battery storage
Ford explained that upcoming vehicles will shift to hybrid powertrains, partially to address the range anxiety that has plagued electric vehicle adoption. Moreover, the company will redeploy resources toward a new battery storage business with higher profit margins.Read Entire Article
Ford announces its ending production of its full-size electric pickup
By John Ramos At Walnut Creek Ford, there is a line of Ford F-150 Lightnings in the lot. There wouldn’t have been in 2020 when they were selling like hotcakes. But that was then, and this is now. On Monday, Ford announced that it was discontinuing production of the full-size EV pickup. “It didn’t make sense to keep plowing billions into products that we knew wouldn’t make money,” said Ford President and CEO Jim Farley. It was a surprise announc…
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