How News Creators Are Overtaking Media Companies

How news creators are overtaking media companies

News creators on social media have been better than traditional media to adjust to what news consumers want. The rapid growth of news creators is an extra competition for pressured mainstream media companies, especially with Gen Z and millennial audiences that are already reluctant to go to news websites and apps, Reuters Institute says in an international study that shows mainstream media failing to keep pace with a changing media market. “In g…

RISJ survey across 24 countries: news creators and influencers gain more attention in countries with struggling traditional media and high social media usage

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