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KU Athletics Reaches Deal to Wear XRP Cryptocurrency Patch on All Team Uniforms

Ripple will fund finance and technology education programs for student-athletes and the broader campus community while introducing XRP branding across Jayhawks venues.

  • On Wednesday, July 8, 2026, Kansas Athletics announced a multi-year partnership with Ripple, marking the first time a cryptocurrency will appear on a major college program's jersey patch.
  • Negotiated alongside Learfield and Jayhawk Sports Properties, the agreement integrates XRP branding across Jayhawks venues, digital properties, and event signage.
  • "This era of college athletics demands innovative, forward-thinking partnerships," Travis Goff, Kansas Athletics Vice Chancellor and Director of Athletics, said. Coaches Bill Self, Brandon Schneider, and Lance Leipold endorsed the move.
  • Ripple, led by CEO Brad Garlinghouse, will fund finance and technology education programs for student-athletes and the broader campus community, establishing a talent pipeline for Kansas graduates.
  • The partnership aims to introduce XRP to millions of sports fans while reflecting a shared commitment to innovation between Ripple and the Jayhawk community.
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On3 broke the news on Wednesday, July 8, 2026.
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