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Fenty Beauty Reinvents Foundation: Rihanna Unveils Pro Filt’r Fluid Flex Formula

Rihanna says the reformulated base is designed to feel more natural and inclusive after customer feedback pushed Fenty toward neutral shades.

Summary by WWD
Discover Fenty Beauty's new Pro Filt’r Fluid Flex Foundation, crafted by Rihanna with improved shade inclusivity, innovative technology.

2 Articles

ELLEELLE
Lean Left

Rihanna Is Replacing Fenty Beauty’s Cult-Favorite Foundation—Here’s Our Honest Review

Fenty Beauty’s new Pro Filt’r Fluid Flex Natural Matte Longwear Foundation is replacing the original cult-favorite formula. ELLE editors tested the 50-shade launch.

·New York, United States
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WWDWWD
Center

Fenty Beauty Reinvents Foundation: Rihanna Unveils Pro Filt’r Fluid Flex Formula

Discover Fenty Beauty's new Pro Filt’r Fluid Flex Foundation, crafted by Rihanna with improved shade inclusivity, innovative technology.

·New York, United States
Read Full Article
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  • 50% of the sources lean Left, 50% of the sources are Center
50% Center

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WWD broke the news in New York, United States on Wednesday, August 19, 2026.
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