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RushTok Backlash: Why Sororities Aren’t Letting Prospects Post

Right-wing outlets use Alabama sorority rush videos to claim cultural resistance despite no recent liberal backlash, while nearly 13,000 students participate in the nation's largest Greek life event.

  • This week at the University of Alabama, approximately 2,600 new members each paid $550 to take part in the campus’s extensive Greek system, which includes nearly 13,000 students.
  • To shield prospects from harassment amid increased online scrutiny, many sororities implemented an informal prohibition on speaking with journalists and sharing updates online throughout rush week.
  • Consultant Lorie Stefaneli said many recruits come because they see Alabama on TikTok, and called rush an emotional rollercoaster especially for those feeling pressured to reveal themselves publicly.
  • Izzy Darnell expressed concern about the pressures some girls might feel to take certain actions, noting that this year brought an unprecedented level of hostility, and she chose not to disclose which sororities she was considering.
  • The ban and backlash highlight tensions surrounding public exposure and online scrutiny in sorority culture, as prominent TikTok stars like Kylan Darnell navigate fame and criticism.
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RushTok backlash: Why sororities aren't letting prospects post

Kylan Darnell is a TikTok star known for documenting sorority recruitment, but she decided to step back from posting this year.

·United States
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  • 63% of the sources lean Left
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HuffPost broke the news in United States on Saturday, August 16, 2025.
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