Revel Bikes Returns! Founder Rescues Beloved Brand

Revel Bikes Returns! Founder Rescues Beloved Brand

The original version of this story was published on BikeRumor. There have been far too many stories recently of brands shutting down, employees being let go, and generally hard times for the bike industry. Perhaps the most shocking and saddening to me was the surprise announcement that Revel Bikes was closing. The brand had just unveiled three new bikes, and seemed to have a ton of momentum heading into the Sea Otter Classic. But that all came c…

Revel Bikes founder Adam Miller bought his company back from private equity investors

Provided photos. Revel Bikes founder Adam Miller announced today that he has purchased the troubled brand back from its private equity owners. Miller, who launched Revel along with a small team in 2019, partnered with Next Sparc Growth Partners, “a professional family office,” in 2021 and completely stepped away from the company in early 2024. Last month, Revel’s owners announced the brand was winding down after their bank foreclosed on $8M in d…