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Revealed: The Secret Billionaire-Backed TikTok Campaign Behind Kamala Harris' Failed Candidacy - Tennessee Star

  • The Way to Win group spent over $9.1 million on social media influencers during the 2024 presidential election.
  • Despite significant spending, Democrats lost historic support from key groups like youth and Black men, with many shifting support to Donald Trump.
  • Way to Win justified high campaign spending as necessary to compete with pro-Trump voices and believed that more media from TikTok could have changed election results.
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The Star News Network broke the news in on Wednesday, April 2, 2025.
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