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Generation Z Prioritizes Conscious, Sustainable and Nostalgic Consumption in Its Daily Life
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At a time when societal and technological changes are redefining consumer behaviour, Generation Z is imposing itself as an indispensable player, defying traditional marketing and communication codes. The post Generation Z: the new codes of a lucid and radical consumer appeared first on LesEco.ma.
These consumers assess environmental sustainability, manufacturing conditions and corporate position on social issues
In addition to efficiency, the ethical and sustainable management of returns has become a crucial element for customer satisfaction and loyalty, especially among the new generations. Packlink’s report, “Perspectives of Electronic Commerce for 2025”, highlights that consumers have high expectations not only in terms of simplicity [...] The post Returns in e-commerce: ethics and sustainability in the center according to 48% of Generation Zeared fi…
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