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Retaining Talent, Driving Change: Uplift's Impact on Women in the Cycling Industry
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Retaining Talent, Driving Change: Uplift's Impact on Women in the Cycling Industry
This piece first appeared in the April edition of BikeBiz magazine – not subscribed? Get a free subscription to BikeBiz. We talk to Rachael Burnside, Founder of Uplift and Head of Marketing and Growth at SHIFT Active Media, about Uplift’s role in preventing industry attrition and fostering professional growth for women in the cycling industry. I’d love to hear about the beginnings of Uplift. What was the spark that ignited the idea, and how did …
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