Retail media data boost as two thirds of UK shoppers using loyalty to combat cost-of-living crisis as inflation rises - InternetRetailing

Retail media data boost as two thirds of UK shoppers using loyalty to combat cost-of-living crisis as inflation rises - InternetRetailing

Loyalty programmes are booming, with 64% of UK shoppers turning to them to combat the rising economic uncertainty in their daily lives – a figure set to continue to grow as the Bank of England reports an unexpected surge in inflation this week to 3.5%. It is also a potential boon to retail media networks as it increases the volume of first-party data that they have, writes Elizabeth Streeter.  According to research from LoyaltyLion this growth i…