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Retail Fashion Player ASOS Launches ASOS.WORLD Loyalty Program to Combat Revenue Decline
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Retail Fashion Player ASOS Launches ASOS.WORLD Loyalty Program to Combat Revenue Decline
The Strategic Play Behind ASOS.WORLD British fashion retailer ASOS has rolled out ASOS.WORLD, a comprehensive loyalty program targeting UK customers, following a March testing phase. The initiative represents a calculated move to address declining revenues while strengthening customer relationships in an increasingly competitive online fashion market. The program operates across four distinct tiers, with the entry-level membership offering immed…
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