Reset, refresh, and reignite with Coca-Cola’s new “Halftime” campaign

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Reset, refresh, and reignite with Coca-Cola’s new “Halftime” campaign

New Delhi: Coca-Cola’s new campaign, "Halftime," inspires fans to embrace the magic of a pause—a moment to reset, refresh, and reignite before diving back into life. Rooted in the universal essence of halftime in sports, this campaign transforms an ordinary pause into a meaningful experience, said Coca-Cola in a statement. Launched globally, “Halftime” employs storytelling, brand films, and digital experiences. The campaign also includes an anth…