Report: UK ad spend records £46.7bn media investment in 2025

AA/Warc forecasts 2.1% rise in digital national news brand ad spend in 2026

The latest figures are the first to be published following an industry-wide consultation into how media types are... The post AA/Warc forecasts 2.1% rise in digital national news brand ad spend in 2026 appeared first on Newsworks.

Addressable TV Made Up Over One-Third of TV Spend in UK Last Year – VideoWeek

Ad spend on addressable TV in the UK grew by 37 percent YoY in 2025, according to the latest Expenditure Report from the Advertising Association (AA) and WARC, which tracks spending figures via a survey of media owners and industry bodies. The findings show that while overall TV spend was down by 1.2 percent YoY, TV accounted for 11.2 percent of total ad spend in 2025, behind search (38.3 percent) and social media (24.7 percent). This suggests a…

Report: UK ad spend records £46.7bn media investment in 2025

The Advertising Association and WARC has published a refreshed advertising Expenditure Report, following extensive collaboration with industry stakeholders to ensure advertising investment reflects the evolving media landscape. The latest report – drawn from a survey of media owners and the industry bodies that represent them – reveals that UK advertising investment increased by 6.4 per […]