Report: Social video consumption soars in Nordics

Mediavision: Social video consumption soars in the Nordics

Ad-funded online video has emerged as one of the fasters-growing formats on social media platforms. Also known as social video, the Stockholm-based consultancy Mediavision, says during spring 2025, more than seven million individuals aged 15-74 watched social video on an average day across the region. This represents an increase of around 30% when compared to spring 2024, putting further pressure on local players who are seeing their audiences d…

Report: Social video consumption soars in Nordics

Social video continues to expand rapidly across the Nordic region, reports Mediavision. This spring, more than seven million people aged 15-74 consumed social video on an average day – an approximate 30 per cent rise compared to spring 2024. Facebook and Instagram maintain the highest daily reach in the Nordics, closely followed by TikTok, all […]