TiVo Report: UK App Viewing of Broadcaster TV Surpasses over-the-Air

U.K. App-Based TV Viewing Overtakes Over-the-Air for the First Time

For the first time, the number of U.K. viewers who watch broadcaster television content via apps has overtaken that of those who consume content over-the-air, per TiVo’s 2025 UK Video Trends Report. The post U.K. App-Based TV Viewing Overtakes Over-the-Air for the First Time appeared first on WORLD SCREEN.

Report: More UK viewers watching PSBs via apps then traditional over-the-air

The 2025 TiVo UK Video Trends Report reveals more than half of broadcaster TV content is being watched via apps for the first time, with 52.7 per cent of viewers now choosing the method over traditional over-the-air transmission. Marking what the report calls a “major shift” in audience engagement, the split shows a clear direction in travel, with 48.3 per cent watching over-the-air, down from 52.9 per cent in 2024 and 61.2 per cent the year bef…

TiVo: UK app viewing of PSB channels overtakes over-the-air for first time

UK viewers are now watching more broadcaster television via apps than over the air, according to TiVo’s 2025 UK Video Trends Report. The study says 52.7% of broadcaster TV consumption is through apps, with over-the-air viewing down to 48.3% (from 52.9% in 2024 and 61.2% in 2023), marking a tipping point in how audiences access BBC, ITV, Channel 4 and other PSB services. According to the study, 64.2% of viewers use more than one app in a typical …

TiVo report: UK app viewing of broadcaster TV surpasses over-the-air

TiVo, a wholly owned subsidiary of entertainment technology company Xperi, has released its 2025 TiVo UK Video Trends Report, calling for established broadcasters to keep innovating to meet UK audience’s evolving digital habits. For the first time, the report reveals more than half (52.7 per cent) of broadcaster television content is being watched via apps […]