US EditionReport: Meta Projected $16B Revenue From Scam Ads in 2024
Internal documents reveal Meta expects 10% of its 2024 revenue, about $16 billion, from scam and banned goods ads despite efforts to reduce fraudulent content by 58%.
- On November 6, 2025, Reuters reported Meta projected about 10% of its 2024 revenue—roughly $16 billion—would come from ads for scams and banned goods, with internal documents showing 15 billion scam ads daily.
- Company documents show executives hesitated to crack down on scam ads, with managers told not to take actions costing Meta more than 0.15% of revenue, while automated ad detection systems deactivate only at 95% fraud certainty.
- Internal figures show higher‑risk scam ads generated about $7 billion, Meta removed more than 134 million pieces of scam content, and the four removed ad campaigns this year made $67 million.
- U.K. regulators reported Meta's products were involved in at least 95% of all payment-related scam losses in 2023, prompting increased legal scrutiny.
- Rob Leathern, former head of Meta’s business integrity unit, and Rob Goldman launched CollectiveMetrics.org to give outside researchers access to ad samples as global scam losses hit at least a trillion dollars last year.
58 Articles
58 Articles
Farmers' catchers seem to have easy play with the Facebook group. According to a report, automatic surveillance systems wave through many manipulative ads. Financially, that's worth it.
Meta earned $16 billion from scam ads in 2024: Report
Meta Platforms Inc., the parent company of Facebook and Instagram, projected that roughly 10% of its total ad revenue in 2024, which comes to around $16 billion, came from ads linked to scams and banned products.
About 10 percent of the revenue for the parent companies of Facebook and Instagram comes from fraudulent and illegal advertising, according to the company's own estimates. That's about $16 billion by 2024, according to previously undisclosed internal documents. The company benefits more from showing the ads than from stopping them, because the fines it threatens are too low.
Coverage Details
Bias Distribution
- 44% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
