Jacksonville DJ Bigga Rankin, Known as a Godfather of Southern Hip-Hop, Community Advocate, Dies
Godfather of Southern hip-hop and Jacksonville native Bigga Rankin dies, remembered for his decades of promoting artists and his commitment to community service.
- Jacksonville DJ Billy "Bigga Rankin" Plummer died Monday, July 20, 2026, according to a family statement. The 50-year-old was widely regarded as a godfather of Southern Hip-Hop.
- During a 30-year career, Bigga served as an A&R at Think It's a Game Records and vice president of the Hittmenn DJs, helping amplify numerous Southern rap stars.
- Bigga helped launch careers for YFN Lucci, Rick Ross, and Gucci Mane. Reflecting on his grind, he once noted moving from making "25K to doin" shows for free.
- Plummer had publicly discussed significant health struggles, including battling COVID-19 and losing a kidney, which required dialysis while continuing his music work.
- The family will continue the K.I.N.G. Foundation 9th Annual Back-to-School Community Day on Aug. 8 at A. Philip Randolph Park. Funeral arrangements and celebration of life plans remain forthcoming.
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21 Articles
Who Was DJ Bigga Rankin? All About The Final Days And Death Of The Florida Hip-Hop Promoter At 50
The hip-hop community is mourning the loss of Billy Plummer, better known as DJ Bigga Rankin. He was one of the most influential Florida-based DJs. The 50-year-old was also a promoter, and music executive. Billy was best known for helping launch the careers of many rap stars. He died on July 20, 2026, at the age of 50. Although his family confirmed his death, they have not revealed the exact cause of his death. In turn, it has left fans searchin…
Jacksonville DJ Bigga Rankin, known as a godfather of Southern hip-hop, community advocate, dies
Billy Plummer, the DJ and promoter known as DJ Bigga Rankin, died Monday, his family said. He helped launch and promote Southern rap stars including Rick Ross and T.I.
Black America Web
Report: Legendary DJ Bigga Rankin Reportedly Passes Away At 50
Source: @biggarankin00 / Instagram Legendary DJ and Hip-Hop tastemaker Bigga Rankin has reportedly passed away, according to Think It’s A Game Records. The record label shared the heartbreaking news in a social media post, honoring the Southern Hip-Hop icon’s impact on both the culture and the countless artists he helped along the way. “A timeless legacy, an icon, a voice that changed lives, built careers, and inspired generations. There will n…
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